YUM YUM SAUCE

Terry Ho’s Yum Yum Sauce is a Japanese & Southern fusion of a traditional Japanese steak house dipping sauce. Originally started in his family owned restaurant, Hibachi Express, where they served a special sauce with each meal called “Yum Yum Sauce”.

Yum Yum’s rebrand takes bold design and strong storytelling through memorable mascots, engaging a younger audience through vibrant bold visuals that have a twist of humor.

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