The Problem
IMAGINE
You are a Retail worker on your feet for 8 hours straight
This is the reality for over 22million individuals in North America suffering from prolonged standing, accumulated fatigue, and limited recovery throughout their shift.
Retail floor workers (cashiers, stockers, inventory, associates)
Workers with limited breaks or sitting time
Users exposed to prolonged standing on hard floors
Market Research
There is no footwear designed for comfort and long term health within the retail industry.
Retail workers fall in the middle:
lots of standing still at registers
sudden walking bursts
Todays innovative technology doesn’t prevent in the moment strain.
Current Market
sudden walking bursts
long exposure to hard concrete floors
appearance/dress-code constraints
Stochastic Resonance
Subtle vibrations within the foot can help improve stability and posture over prolonged periods of time.
Sense
Detect pressure + Fatigue
Stimulate
Subtle micro-vibrations
Shift
Natural weight redistribution
Prototype
The Opportunity
Reduce standing fatigue
Improve stability
Reduce strain from repetitive tasks
Our footwear is built around four tactile interactions; Mode Switching, System Check-In, Intensity Control, and Snooze, giving users seamless control through intuitive physical feedback, entirely free from screens.
Functional Support
Adaptive systems designed around movement and recovery
Responsive Adaption
Technology that adjusts naturally to the user
Continuous Growth
Support that evolves with long-term wellbeing
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Parker Mason
